I love Subrato message “Brands are NOT what agencies build but what Entrepreneurs build” but many realize this by spending lot of money on agencies to change their logo or create a so called unique message instead of improving their product/service[anybody from PEPSI listening:)].
Branding is important to create a consistent perception about your "company product/service/what it stands for" but to build that you need to create a remarkable experience/service/feeling into product for people to perceive the value of your product/service as a brand to spread it viral- Changing your logo or tagline doesn’t make any difference to your business bottomline unless product is damn good.
As Seth Godin often repeats - We need build something remarkable (cool,useful) for people to remark(spread viral,talk about it)- instead running a cushy AD/SEM campaign doesn't help your business.
Marketing agencies will help you to push the message but the pull factor will be driven the value of your product/service NOT by how hot or spicy your ad campaign was because product value persists but not your ad campaigns.
Image Credit's :Original Creators and Google for helping me out:).
I do random stuff - always love to learn some useful things to make my life colorful - An optimist known as amnigos alias Y.A.S.E - hey few people also call me Vijay Rayapati.
Some times I do write a lengthy blog posts here , if you wanna talk to me then send an email. BTW , I love to read , code , tweet , teach and play with children.
amnigos [AT] gmail [DOT] com
